Rhetorisch unter aller Sau, aber harter Stoff für die rechte Gehirnhälfte: AfD-Kanzlerkandidatin Alice Weidel und Tesla-Chef Elon Musk zeigen auf X, was modernes Content-Marketing leisten kann.
The main concept explored in the text is the relationship between Elon Musk and Alice Weidel's use of X (formerly Twitter) for political and attention-grabbing purposes.
The author argues that their tactics, while "rhetorically under all sau" (crude), effectively demonstrate modern content marketing strategies. They highlight examples like spreading misinformation, using provocative language ("Hitler, 'the communist'"), and appealing to right-wing values to garner attention.
Essentially, the text critiques the nature of the political discourse on X, questioning how figures like Weidel can manipulate the platform to achieve political gains through attention-seeking tactics.
The main concept explored in the text is the relationship between Elon Musk and Alice Weidel's use of X (formerly Twitter) for political and attention-grabbing purposes. The author argues that their tactics, while "rhetorically under all sau" (crude), effectively demonstrate modern content marketing strategies. They highlight examples like spreading misinformation, using provocative language ("Hitler, 'the communist'"), and appealing to right-wing values to garner attention. Essentially, the text critiques the nature of the political discourse on X, questioning how figures like Weidel can manipulate the platform to achieve political gains through attention-seeking tactics.
